Sephora Top Latest Trending Products

Trying new beauty products usually goes one of three ways: you love it, you hate it or you kinda like it but don’t think it’s worth the money. (That’s only a 1/3 chance you end up happy.) So to level the playing field, we became best friends with the review section just in time for the Sephora Holiday Savings Event. That’s right, it’s here through November 7, and similarly, Rouge, VIB and Insider members can nab discounts on *almost* everything with coupon code SAVINGS on specific dates depending on their membership tier as follows:

  • Rouge: October 28 to November 7—20 percent off
  • VIB: November 1 to November 7—15 percent off
  • Insiders: November 3 to November 7—10 percent off

Not a member? Sign up now to automatically unlock Insiders status to guarantee your chance to shop come November 3. For now, Rouge members can enjoy 20 percent off whatever their heart desires with a few limitations—including only one Dyson item and three Tarte Shape Tape concealers per order and excluding The Ordinary, MAC Cosmetics VIVA GLAM and more here—oh, and did we mention all Beauty Insider members can score 30 percent off the Sephora Collection for the duration of the sale?

To get you started, we rounded up 20 Sephora beauty products, which are discounted and have over 1,000 five-star reviews. From SPF to mascara to concealer, check out the most beloved picks below.