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Cutting through misinformation on social media is one of Dr. Muneeb Shah’s biggest passions. He’s a board-certified dermatologist with 17.9 million followers on TikTok under the name @dermdoctor, but despite more than 12 years and 40,000 hours of medical training, a blue authentication tick, and hundreds of videos dressed in scrubs, reacting to skincare “hacks” and extraction videos are not for the faint-of-heart.

Please see Important Safety Information below, including Boxed Warning.

Angus Cloud

Angus Cloud

As an ambassador for Allē—the official aesthetics loyalty program by Allergan Aesthetics, the makers of BOTOX® Cosmetic (onabotulinumtoxinA) and other notable brands, that has more than five million Members across 19,000 practices to date—Dr. Shah says it’s his goal to bring trustworthy information to his followers and cut through the misinformation noise. “This panel discussion is really an extension of the Allē mission, which is to help educate and ultimately empower consumers along their aesthetic treatment journeys by providing accurate information, tools, and incentives.”

Dr. Muneeb Shah
Dr. Muneeb Shah. Image: SHE-Media. Real patient. Results may vary.

BOTOX® Cosmetic (onabotulinumtoxinA) is a prescription medicine that is injected into muscles and used to temporarily improve the look of moderate to severe forehead lines, crow’s feet, and frown lines between the eyebrows in adults.

In the Instagram age of curated perfection, Dr. Shah said TikTok was a refreshing social media platform that amplified authentic voices. When he started posting three years ago, the now-highly influential derm “didn’t have the perfect lighting” and “didn’t have some awesome mic,” but his expertise in skin health and realness is what resonated with his audience because “it was raw and authentic.” 

Talk to your doctor about BOTOX® Cosmetic and whether it’s right for you. There are risks with this product. The effects of BOTOX® Cosmetic may spread hours to weeks after injection causing serious symptoms. Please see additional Important Safety Information Below.

As the use of aesthetic procedures becomes more ubiquitous, Dr. Shah has observed a real groundswell in authentic creators who are honest about what sorts of work they’re getting done; that goes for celebrities, too. “If I talk about retinol and I’m saying it gets rid of fine lines and wrinkles, people will ask me, ‘Well don’t you get any other treatments done?’ I’m like, ‘Yes, I receive BOTOX® Cosmetic as well,’” he said. “So being real and authentic, it resonates with people because they know that there is more to the story.” After all, you can spend hundreds if not thousands on skincare products that promise to reduce the appearance of wrinkles, but BOTOX® Cosmetic is the first and only FDA-approved treatment for the temporary improvement in the appearance of moderate to severe forehead lines, crow’s feet, and frown lines in adults.¹-⁶

(Continued Important Safety Information) Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems, or muscle weakness can be a sign of a life-threatening condition. Patients with these conditions before injection are at the highest risk. Please see additional Important Safety Information below.

Thanks to experts like Dr. Shah, whose matter-of-fact content helps cut through the noise, the public has become a lot more discerning when it comes to celebrity claims. “We all know that we hear somebody say, ‘All I use is olive oil on my skin, it’s like, ‘No, you don’t,’” Dr. Shah added. More than that, followers “want to know what your experience was, why you liked it, why you didn’t like it, and how much did it cost. Did you have any downtime? That it wasn’t painful. Sharing those stories and being true to who you are is actually growing your following instead of taking away from it.”

Visit https://alle.com/ to learn more, earn points, explore offers, and enjoy savings. Follow @alle on Instagram and Facebook.

(Continued Important Safety Information) Side effects include allergic reactions, neck and injection-site pain, fatigue and headache. Allergic reactions can include rash, welts, asthma symptoms, and dizziness. Please see additional Important Safety Information below.


  1. BOTOX® Cosmetic Prescribing Information, July 2020. 
  2. Dysport® Prescribing Information, 2020.  
  3. Xeomin® Prescribing Information, 2021.  
  4. Jeuveau® Prescribing Information, 2020.  
  5. DAXXIFY™ Prescribing Information, 2022.
  6. Data on File, AbbVie, FDA Product Approval Information, 2019. 


Approved Uses

BOTOX® Cosmetic is a prescription medicine that is injected into muscles and used to temporarily improve the look of moderate to severe forehead lines, crow’s feet lines, and frown lines between the eyebrows in adults.


BOTOX® Cosmetic may cause serious side effects that can be life threatening. Get medical help right away if you have any of these problems any time (hours to weeks) after injection of BOTOX® Cosmetic:

  • Problems swallowing, speaking, or breathing, due to weakening of associated muscles, can be severe and result in loss of life. You are at the highest risk if these problems are pre-existing before injection. Swallowing problems may last for several months.
  • Spread of toxin effects. The effect of botulinum toxin may affect areas away from the injection site and cause serious symptoms including: loss of strength and all-over muscle weakness, double vision, blurred vision and drooping eyelids, hoarseness or change or loss of voice, trouble saying words clearly, loss of bladder control, trouble breathing, and trouble swallowing.

BOTOX® Cosmetic dosing units are not the same as, or comparable to, any other botulinum toxin product.

There has not been a confirmed serious case of spread of toxin effect when BOTOX® Cosmetic has been used at the recommended dose to treat frown lines, crow’s feet lines, and/or forehead lines.

BOTOX® Cosmetic may cause loss of strength or general muscle weakness, vision problems, or dizziness within hours to weeks of taking BOTOX® Cosmetic. If this happens, do not drive a car, operate machinery, or do other dangerous activities.

Serious and/or immediate allergic reactions have been reported. They include: itching, rash, red itchy welts, wheezing, asthma symptoms, or dizziness or feeling faint. Get medical help right away if you are wheezing or have asthma symptoms, or if you become dizzy or faint.

Do not receive BOTOX® Cosmetic if you: are allergic to any of the ingredients in BOTOX® Cosmetic (see Medication Guide for ingredients); had an allergic reaction to any other botulinum toxin product such as Myobloc® (rimabotulinumtoxinB), Dysport® (abobotulinumtoxinA), or Xeomin® (incobotulinumtoxinA); have a skin infection at the planned injection site.

Tell your doctor about all your muscle or nerve conditions, such as ALS or Lou Gehrig’s disease, myasthenia gravis, or Lambert-Eaton syndrome, as you may be at increased risk of serious side effects including difficulty swallowing and difficulty breathing from typical doses of BOTOX® Cosmetic.

Tell your doctor about all your medical conditions, including: plans to have surgery; had surgery on your face; have trouble raising your eyebrows; drooping eyelids; any other abnormal facial change; are pregnant or plan to become pregnant (it is not known if BOTOX® Cosmetic can harm your unborn baby); are breast-feeding or plan to (it is not known if BOTOX® Cosmetic passes into breast milk).

Tell your doctor about all the medicines you take, including prescription and over-the-counter medicines, vitamins, and herbal supplements. Using BOTOX® Cosmetic with certain other medicines may cause serious side effects. Do not start any new medicines until you have told your doctor that you have received BOTOX® Cosmetic in the past.

Tell your doctor if you have received any other botulinum toxin product in the last 4 months; have received injections of botulinum toxin such as Myobloc®, Dysport®, or Xeomin® in the past (tell your doctor exactly which product you received); have recently received an antibiotic by injection; take muscle relaxants; take an allergy or cold medicine; take a sleep medicine; take aspirin-like products or blood thinners.

Other side effects of BOTOX® Cosmetic include: dry mouth; discomfort or pain at the injection site; tiredness; headache; neck pain; and eye problems: double vision, blurred vision, decreased eyesight, drooping eyelids and eyebrows, swelling of your eyelids and dry eyes.

For more information refer to the Medication Guide or talk with your doctor.

To report a side effect, please call Allergan at 1-800-678-1605.

Please see BOTOX® Cosmetic full Product Information including Boxed Warning and Medication Guide

© 2023 AbbVie. All rights reserved. BOTOX® and its design are registered trademarks of Allergan, Inc., an AbbVie company. 

PRT162577 06/23