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There’s no one more iconic in the makeup scene than Selena Gomez. Not only has she taken the lead in fresh, natural looks, but she also now has her own beauty brand. Celebs tend to stick to using their brand’s products in GRWM videos, so it’s no surprise Sel has been glamming it up with lots of Rare Beauty. However, she also sprinkles in formulas from other brands. Lucky for you, we’ve done the digging and have gathered all of her beloved makeup essentials.
From Rare Beauty to Laura Mercier, Selena’s faves genuinely run the gamut. She’s all about easy breezy makeup looks, and you’ll definitely get a sense of that as you browse through her must-have products.
Selena loves achieving a warm glow with bronzers just as much as she loves packing on liquid blush and matte lipstick. Ahead, find 13 of her go-to makeup products that you can shop now. The biggest price tag on this list is $58, which is pretty amazing for celeb-approved beauty. We love it when A-listers use products that are actually within budget!
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Laura Mercier Caviar Stick Eye Shadow
“This is super easy to use because you can use a brush to blend it so well, and it just kind of gives you that dark, nice brown definition over the lashes,” Selena says in a YouTube video where she takes viewers through her 10-minute makeup routine. She swipes the color, Cocoa, right above her lash line.
I can personally confirm that this creamy, super blendable stick is incredibly easy to use, especially if you, like me, would not consider eye shadow your forte. This Laura Mercier product comes in shimmery, metallic and matte options and so many gorgeous pinks, purples and neutrals.
Chanel Beauty Powder Universelle Libre
Celebrity makeup artist Hung Vanngo uses this Chanel loose powder in this day-to-night makeup tutorial to set the concealer under Selena’s eyes, as well as her T-zone. He reaches for shade 12 to get the job done.
Huda Beauty Tantour Contour & Bronzer Cream
Vanngo uses Huda Beauty’s bronzer cream in shade Fair in this video to shade Selena’s jawline, cheekbone and hairline. This cream-to-powder formula is highly-pigmented and lets you layer on as much (or as little) as you want for a more sculpted look.
Charlotte Tilbury Airbrush Matte Bronzer
“I’m also going to use a little bronzer just to set the contour area,” Vanngo explains in this makeup tutorial. The bronzer he’s talking about is Charlotte Tilbury’s Airbrush Matte Bronzer in shade Medium, which is packed with popular skincare ingredient hyaluronic acid to hydrate and smooth your complexion.
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
In the same YouTube tutorial, Vanngo finishes off Selena’s eye makeup with this volumizing mascara from Lancôme in the color, Glossy Black. Get long, lifted, dramatic volume with this clump-free and smudge-proof mascara.
Make Up For Ever Pro Bronze Fusion
In another GRWM, Selena brushes on this gel-powder bronzer for a “sun-kissed feeling.” The product leaves behind a warm, luminous finish that doesn’t look cakey.
Benefit Cosmetics Hoola Matte Bronzer
There have been a lot of bronzers mentioned in this round-up, but perhaps the most iconic is Benefit’s best-selling Hoola Matte Bronzer. Selena says in a video with Vogue, “I kind of do what most people do, and I kind of follow into this 3. And then I do under the chin and around it.”
Huda Beauty Legit Lashes Double-Ended Volumizing and Lengthening Mascara
Selena has lashes on in this GRWM, but when she wants to go for “more of a look,” she’ll swipe on a little bit of Huda Beauty’s Legit Lashes Mascara. The tube is dual-sided, with one side adding volume and the other creating curl and length.
Rare Beauty Soft Pinch Liquid Blush
“I’m usually putting my blush towards the top of my cheeks,” Selena explains in this Vogue GRWM. “Hung taught me that because it kind of lifts your cheekbone a bit.” She says her favorite shade is Joy, which is a dewy muted peach hue.
In addition to Selena, Alix Earle (and basically all of TikTok) has been loving Rare Beauty’s liquid blush for its pigmentation and buildable color.
Rare Beauty Positive Light Liquid Luminizer Highlight
Add some glow to your glam with Rare Beauty’s liquid highlighter. “I’ll put it on the little areas around my neck or my shoulders, whatever I want to feel like shiny and cute,” Selena says in this YouTube video. She applies the luminizer to her cheekbones, the tip of her nose and her Cupid’s bow.
Rare Beauty Positive Light Under Eye Brightener
One of Rare Beauty’s latest launches is its Positive Light Under Eye Brightener. “I am so excited about this. It is really, really fun, but this is the cool part. It has a cooling metal tip that you can use as you put it in the designated area,” Selena raves in her spring makeup routine video. “Oh, it feels so nice. This is really good for depuffing and getting the circulation going.”
Rare Beauty Kind Words Matte Lipstick
In the same Rare Beauty GRWM, Selena creates the most beautiful neutral beige lip with the Kind Words Matte Lipstick in Talented. Prior to gliding on lipstick, she overlines her pout just a tiny bit with the accompanying Kind Words Lip Liner in Talented. A lip combo for $35? Yes, please!
Rare Beauty Always An Optimist 4-in-1 Prime & Set Mist
Once you’ve created a Selena Gomez-worthy beat, you can’t forget to mist some setting spray! “It is so nice. You’re going to make sure you shake it and then set it,” she says in this YouTube video. The formula is chock-full of niacinamide, sodium hyaluronate and several other botanical extracts.