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The sales keep on coming and this one is chock-full of viral products you’ve been seeing all over TikTok. Get all the makeup, haircare, skincare and body products you need for up to 40 percent off during Ulta Beauty’s Spring Haul for 2023. It’s the perfect time to stock up on summer essentials you’ve been saving for like all the sunscreen you’ll need. Plus, there’s nothing like a change of season and the first day of warm weather to make you crave brighter makeup, a more laid-back hairstyle and glowing skin. Don’t worry—this sale has got you covered.

The Spring Haul event runs from today through April 15 with all the deals live through the entire event. (Not a different one every week like some other Ulta Beauty sales.) Top brands include Cerave, Nyx, La Roche-Posay, Tree Hut, Hempz, Colourpop, Maybelline and so much more.

And these aren’t old, forgotten about products. Many of these are actually best sellers. There’s something for everyone, like those love a full face beat and those who prefer a more natural vibe. Plus, Mother’s Day is just around the corner so don’t forget to grab a few items for Mom too. Ahead, a few of our must-haves from the sale.


Maybelline Volumizing Buildable Lengthening Multiplying Ultas Spring Haul Sale Is Full of TikTok Viral Products for Way Less

Maybelline New York.

Maybelline Lash Sensational Sky High Mascara

We can’t get enough of this ultra-lengthening mascara. (Read our entire review here!) It’s on sale, as well as the Waterproof version and Lash Primer.


COOLA Organic Classic Face Sunscreen SPF 50


Coola Organic Classic Face Sunscreen SPF 50

There’s no excuse not to wear daily sunscreen with this sheer, silky lotion that’s fragrance-free and non-comedogenic. Select Coola sunscreen is 30 percent off.


shea moisture curl enhancing


SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie

Select curl products are 30 percent off from brands including TGIN, Not Your Mother’s, Carol’s Daughter and Shea Moisture. This sulfate-free hair butter enhances ringlets, minimizes frizz and provides curl control.

bliss susncreen


Bliss Block Star Mineral Daily Sunscreen

All Bliss products are 25 percent off. This mineral sunscreen delivers UVA/UVB protection without a chalky or greasy finish.

megababe thigh rescue


Megababe Thigh Rescue

Summer is coming. Grab 25 percent off Megababe’s Thigh Rescue and other products you’ll need in the warm weather.

pixi blush


Pixi On-the-Glow Blush

All Pixi products are 25 percent off, including the TikTok-viral blush stick.


essence blush


Essence Pure Nude Baked Blush

Essence makeup is 30 percent off. Grab the baked blush everyone is talking about.


nyx jumbo liner

Nyx Professional Makeup.

Nyx Professional Makeup Jumbo Eye Pencil

Buy two, get one free on all Nyx goodies, such as the white eyeliner TikTokers use for contouring, highlighting and more.



La Roche-Posay Pure Vitamin C Face Serum


La Roche-Posay Pure Vitamin C Face Serum with Salicylic Acid

Select serums are up to 30 percent off. This one uses 10 percent pure vitamin C, neurosensine and salicylic acid to brighten face and help reduce fine lines.

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